Privacy Policy
This Privacy Policy explains the nature, scope, and purpose of the processing of personal data (hereinafter referred to as “Data”) within our online offering and the associated
websites, features, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the “Online Offering”). With regard to the terms used,
such as “processing” or “controller,” we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
Responsible person:
EFDE GmbH
Jakobgasse 7
74072 Heilbronn
e-mail: info@efde-gmbh.de
Managing Director: Michael Drauz
Legal Notice:here
Types of data processed:
– Personal data (e.g., names, addresses).
– Contact details (e.g., email addresses, phone numbers).
– Content data (e.g., text entries, photographs, videos).
– Usage data (e.g., websites visited, content interests, access times).
– Meta/communication data (e.g., device information, IP addresses).
Categories of data subjects:
Visitors and users of the website (hereinafter, we collectively refer to these individuals as “users”).
Purpose of processing:
– Providing the online service, its features, and content.
– Responding to contact requests and communicating with users.
– Security measures.
– Audience measurement/marketing
Terminology used:
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”); a natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie), or to one or more
specific characteristics that reflect the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
“Processing” means any operation or set of operations performed on personal data, whether or not by automated means.
The term is broad and encompasses virtually any interaction with data.
“Pseudonymization” means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject
without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures that ensure the personal data
is not attributed to an identified or identifiable natural person.
“Profiling” means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects
relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s work performance, economic situation, health, personal preferences, interests, reliability,
behavior, location, or movements.
The term “controller” refers to the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data
.
“Processor” means a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.
Relevant legal basis:
In accordance with Article 13 of the GDPR, we are providing you with the legal bases for our data processing activities. If the legal basis is not specified in the privacy policy, the following applies:
The legal basis for obtaining consent is Article 6(1)(a) and Article 7 of the GDPR; the legal basis for processing to fulfill our services, carry out contractual
measures, and respond to inquiries is Article 6(1)(b) of the GDPR; the legal basis for processing to fulfill our legal obligations is Art. 6(1)(c) GDPR, and the
legal basis for processing to safeguard our legitimate interests is Art. 6(1)(f) GDPR. In the event that vital interests of the data subject or another natural
person require the processing of personal data, Article 6(1)(d) of the GDPR serves as the legal basis.
Safety measures:
In accordance with Article 32 of the GDPR, taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of the processing, as well as the
varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk
.
These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to,
input, disclosure, and the safeguarding of availability and segregation of data. Furthermore, we have established procedures to ensure the exercise of data subjects’ rights, the erasure of data, and a response to
data breaches. Furthermore, we take the protection of personal data into account from the very beginning of the development and selection of hardware, software, and procedures, in accordance with the principle
of data protection by design and by default (Art. 25 GDPR).
Cooperation with data processors and third parties:
If, in the course of our data processing activities, we disclose data to other individuals or companies (processors or third parties), transfer it to them, or otherwise grant them access to the data
, this is done only on the basis of a legal authorization (e.g., if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Art. 6(1)(b) of the GDPR
), you have given your consent, a legal obligation requires it, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).
If we engage third parties to process data on the basis of a so-called “data processing agreement,” this is done in accordance with Article 28 of the GDPR.
Transfers to third countries:
If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA))
, or if this occurs in connection with the use of third-party services or the disclosure or transfer of data to third parties, this will only take place if it is necessary to fulfill our (pre)contractual obligations,
based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to statutory or contractual permissions, we process or
have the data processed in a third country only if the specific requirements of Art. 44 et seq. GDPR are met. This means that processing takes place, for example, on the basis of special safeguards, such as the officially
recognized determination of a level of data protection equivalent to that of the EU (e.g., for the U.S. through the “Privacy Shield”) or compliance with officially recognized special contractual obligations
(so-called “Standard Contractual Clauses”).
Rights of data subjects:
You have the right to request confirmation as to whether the relevant data is being processed, as well as access to that data, further information, and a copy of the data in accordance with Article 15 of the GDPR.
In accordance with Article 16 of the GDPR, you have the right to request that your personal data be completed or that any inaccurate personal data concerning you be corrected.
In accordance with Article 17 of the GDPR, you have the right to request that the relevant data be erased without delay; alternatively, in accordance with Article 18 of the GDPR, you have the right to request that the processing of the data be restricted.
You have the right to request that we provide you with the personal data you have provided to us in accordance with Article 20 of the GDPR and to request that we transmit that data to other data controllers.
You also have the right, pursuant to Article 77 of the GDPR, to lodge a complaint with the competent supervisory authority.
Right of withdrawal:
You have the right to withdraw any consent you have given in accordance with Article 7(3) of the GDPR with future effect
Right to object:
You may object at any time to the future processing of your personal data in accordance with Article 21 of the GDPR.
In particular, you may object to the processing of your data for direct marketing purposes.
Cookies and the right to object to direct marketing:
“Cookies” are small files that are stored on users’ computers. Various types of information can be stored in cookies.
A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to a website.
Temporary cookies, also known as “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online service and closes their browser.
Such a cookie can, for example, store the contents of a shopping cart in an online store or a login status. Cookies are referred to as “permanent” or “persistent” if they remain stored even after the browser is closed at
. For example, the login status can be stored so that users can access it again after several days. Similarly, such a cookie may store the interests of users at
, which are used for audience measurement or marketing purposes. "Third-party cookies" are cookies provided by providers other than the controller who operates the
online service (otherwise, if only the controller’s cookies are used, they are referred to as "first-party cookies").
We may use both temporary and permanent cookies, and we provide more information about this in our Privacy Policy.
If users do not wish to have cookies stored on their computer, they are asked to disable the corresponding option in their browser's settings.
Stored cookies can be deleted in the browser's settings. Disabling cookies may result in limited functionality of this website.
A general objection to the use of cookies for online marketing purposes can be submitted for a wide range of services—particularly in the case of tracking—via the U.S.-based
websiteat https://optout.aboutads.infoor the EU websiteat http://www.youronlinechoices.com/.
Furthermore, the storage of cookies can be prevented by disabling them in your browser settings. Please note that this may result in some features of this website
not being available.
Deletion of data:
The data we process will be erased or its processing restricted in accordance with Articles 17 and 18 of the GDPR.
Unless expressly stated in this Privacy Policy, the data we store will be erased as soon as it is no longer necessary for the purposes for which it was collected and there are no legal retention obligations that prevent its erasure.
If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted.
This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
In accordance with German legal requirements, records must be retained for a period of 10 years, in particular pursuant to Sections 147(1) of the German Fiscal Code (AO), §§ 257(1) No. 1 and 4, (4) of the German Commercial Code (HGB) (books, records, management reports, accounting documents,
trading books, documents relevant for taxation, etc.) and for 6 years in accordance with § 257(1) No. 2 and 3, (4) of the German Commercial Code (HGB) (business correspondence).
In accordance with Austrian legal requirements, records must be retained for 7 years pursuant to Section 132(1) of the Federal Tax Code (BAO) (accounting records, receipts/invoices, accounts, supporting documents, business papers,
statements of income and expenses, etc.), for 22 years in connection with real estate, and for 10 years for documents related to electronically supplied services, telecommunications,
radio and television services provided to non-business customers in EU member states for which the Mini One-Stop Shop (MOSS) is utilized.
Business-related processing:
In addition, we process
– contract data (e.g., subject matter of the contract, term, customer category).
– payment data (e.g., bank details, payment history)
from our customers, prospects, and business partners for the purpose of providing contractual services, customer service and support, marketing, advertising, and market research.
Administration, financial accounting, office organization, contact management:
We process data in connection with administrative tasks, the organization of our operations, financial accounting, and compliance with legal obligations, such as archiving.
In doing so, we process the same data that we process in connection with the provision of our contractual services. The legal bases for processing are Article 6(1)(c) of the GDPR and Article 6(1)(f) of the GDPR.
This processing affects customers, prospective customers, business partners, and website visitors. The purpose and our interest in the processing lie in administration, financial accounting, office organization,
data archiving—that is, tasks that serve to maintain our business operations, fulfill our responsibilities, and provide our services. The deletion of data regarding contractual
services and contractual communication corresponds to the information provided for these processing activities.
In this context, we disclose or transfer data to tax authorities, advisors (such as tax advisors or auditors), as well as other billing agencies and payment service providers.
In addition, based on our business interests, we store information about suppliers, event organizers, and other business partners, for example, for the purpose of contacting them at a later date.
We generally store this data, most of which is business-related, on a permanent basis.
Contact us:
When you contact us (e.g., via the contact form, email, phone, or social media), your information is processed for the purpose of handling your inquiry and its follow-up in accordance with Article 6(1)(b) of the GDPR. Your information may be stored in a customer relationship management system (“CRM system”) or a similar system for managing inquiries (
).
We delete the requests once they are no longer necessary. We review their necessity every two years; in addition, statutory retention requirements apply.